For immediate release

Label Collection Drive to benefit <School Name>


(<date>)  <School Name> today announced its 2008/2009 Label Collection Drive.  This year, the school will participate in Campbell's Labels for Education™, a program that encourages registered schools to collect labels from eligible Campbell products and redeem them for educational resources ranging from musical instruments and sports equipment to audio-visual and computer equipment.

"We are asking everyone in the community - parents, seniors and community groups - to help us to collect labels," said <Coordinator name>, Program Coordinator at <School 
Name>.  "All we request is that you save the Campbell product labels that would otherwise end-up in the recycling bin."

<Coordinator name> adds that flattened labels can be dropped-off at <School Name> <Insert school address if necessary or any additional drop-off locations>."

Eligible Campbell products include:  Campbell's condensed soups, Campbell's  Easy Cooking Sauces, Campbell's  Chunky soups and chilis, Gardennay , Campbell's Soup at Hand , Campbell's  Ready to Enjoy soups, Healthy Request   soups and microwavable bowls, Prego   sauce and Campbell's Ready to Use broth, Pepperidge Farm  Goldfish  crackers, V8  beverages and soups, Habitant  soups and Pace  salsa. As well, select Campbell's Foodservice Products qualify for redemption. 

This year, Campbell is also issuing a Label Drive Challenge to registered schools. The company will provide the top three collecting Canadian schools with valuable bonus points in two categories - labels per student and number of labels collected overall.

First place: 		250,000 points
Second place:		100,000 points
Third place:		50,000 points

To be eligible, the labels must be collected and banked as of May 15, 2009

Now in its eleventh year in Canada, the Campbell's Labels for Education™ program creates an opportunity for students, families and communities to work together towards a common goal. The program is a fun way for students to learn what they can accomplish with teamwork and determination while also earning educational resources and physical fitness equipment for their school.  
With more than 7,500 registered schools and institutions from coast to coast, Labels for Education is available to schools with grades K-12 as well as pre-schools, licensed childcare centres and religious educational centres. (The program is not available in Quebec due to provincial regulations).  

For more information about the program or eligible products, please call 1-877-LABELS-4 or visit www.labelsforeducation.ca.

For more information please contact:

<Coordinator name>, 
Program Coordinator at <School Name><School Phone Number>